The intended audience of The Ringer tends to appear as young adults viewing sports and pop culture as an art form
The lengthy articles and in-depth analysis offered within the numerous news articles suggests the audience enjoy the art behind the analysis and do not mind reading a long article. Other sports/pop culture analysis websites offer short and sweet descriptions; The Ringer takes a strikingly opposite approach.
Pop culture littered throughout each article suggests a younger audience, but old enough to digest the current events' analysis. Additionally, the addressing of quite serious and controversial topics suggest a socially educated audience with a liberal stance.