Theme: The theme of the website is slightly deceiving. Generally in media, vibrant colors with over-edited images suggest a younger, less intelligent audience. However, The Ringer uses elevated language, wit, and concepts that only an educated audience would be interested in. While analyses are intelligent and well-developed, memes and emojis suggest a different audience. The overall theme of the website is deceiving when compared to the quality of analyses and topics discussed.
YouTube: Although the strength and majority of content is presented through the articles on the website, "The Ringer" YouTube channel offers a variety of topics as well. The channel includes a promos for certain articles and topics that may be covered, sports analysis parodies of shows like "Shark Tank", and discussion of political events.
Tweets: Most tweetsstart with a thought-provoking phrase and feature an attached article exploring the thought. The Ringer Twitter page contains a fair amount of retweets, unlike many other analyst websites. They also post memes and polls to draw attention to popular topics covered on the websites while staying connected to their younger audience.